{"title":"Featured Products","description":null,"products":[{"product_id":"magic-dust-volume-powder","title":"Magic Dust Volume Powder","description":"\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003ePioneering the first 20 GRAM volume powder in a PUMP bottle on the market globally. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003eIts unique watermelon scent will leave you feeling fresh and mesmerised.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003eIf your hair is limp, thin, flat and needs a boost then this is for you. Magic Dust Volume Powder will create instant volume that lasts up to 72 hours. This translucent powder (suitable for all hair colours) will disappear once rubbed into the hair or brushed with a comb. 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This eyeliner becomes an indispensable tool of make-up artists during professional make-up sessions. Its formula ensures not only durability, but also color intensity and richness that stay on for hours without creasing and smudging. A perfect finish that lasts without touch-ups.\u003cbr\u003eIntensely black eyeliner with a waterproof creamy formula has become the real bestseller. It allows you to create a spectacular line that not only enchants, but also stays on for the entire day. Be swept away by the unparalleled color intensity and durability of our eyeliner that will help you express your unique style regardless of the occasion.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eFeatures: \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- waterproof\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- perfect matte finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- durable\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- quick-drying\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- doesn’t smudge and flake\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- creamy, light texture\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- easy application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- wide range of colors\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- perfect coverage and rich color after first application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- can be used as eyeshadow\u003c\/span\u003e\u003c\/p\u003e","brand":"The Pro Beauty Store","offers":[{"title":"Black 77","offer_id":47531751637228,"sku":null,"price":33.6,"currency_code":"AUD","in_stock":false},{"title":"Brown 90","offer_id":47531751669996,"sku":null,"price":33.6,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2911\/8700\/files\/IMG_5211.jpg?v=1776220779"},{"product_id":"ultra-foundation-pro","title":"Ultra Foundation Pro","description":"\u003cp\u003eAward-winning Ultra Foundation Pro - created to meet the uncompromising standards of professional makeup artists - delivers medium-to-full radiant coverage with a youthful, natural dewy finish that looks like your skin, only better. Its soft-focus, optical-blurring technology minimizes the appearance of pores, wrinkles, and imperfections - creating  the appearance of smoother, more uniform skin and a flawless complexion. The formula neutralizes redness and corrects most skin tones, while its built-in silicone-based primer ensures seamless application and long-lasting wear - saving both time and kit space. Bonus - no a primer is needed because it's built into the formula,.\u003c\/p\u003e\n\u003cp\u003eUltra Foundation Pro was first introduced to professional artists by industry icon Billy B. Its innovative, silicone-based formula met the evolving demands of HD technology and quickly became a staple in makeup kits worldwide. Renowned for its versatility across film, television, and photography, it delivers a weightless, skin-like finish that looks flawless both on camera and in person - a quality that defines truly professional makeup. Its non-irritating, performance-driven formula has earned global recognition as one of the industry’s most iconic foundations, trusted for its consistency, reliability, and superior results.\u003c\/p\u003e\n\u003cp\u003eUltra Foundation Pro offers long-lasting, buildable coverage that suits a wide range of skin tones and types, making it ideal for both everyday wear and professional use. Renowned for its flexibility and stay-true color, it lasts up to 24 hours without fading. Formulated to resist oxidation, the shade remains true from the moment it’s applied—even under intense lighting or challenging conditions. The formula self-sets to a youthful, naturally dewy finish while allowing the skin to maintain a subtle glow when set with powder.\u003c\/p\u003e\n\u003cp\u003eIts timeless quality and flawless performance make it a favorite among stars and makeup artists alike. Just ask Sophie Turner, who recently told InStyle.com that Ultra Foundation is a guaranteed staple on her vanity. Why? Simply because she loves it. Its timeless quality and flawless performance make it a favorite among stars and makeup artists alike.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVegan and cruelty-free, Ultra Foundation Pro embodies inclusive beauty with shades ranging from the purest white to the deepest brown. \u003c\/span\u003eOur commitment to inclusive beauty is reflected in the industry’s most comprehensive range of eight color adjusters, formulated to lighten or deepen foundation shades, refine undertones, correct discoloration and create custom blends for every skin tone. The adjusters are a vital tool that enables makeup artists to perfect the most complex skin tones. The adjusters are considered indispensable in professional kits worldwide - l\u003cspan\u003eearn more about adjusters in the PRO TIPS section.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated to suit women of all ages, skin tones, and skin types, Ultra Foundation is widely regarded as the go-to foundation for mature, troubled, and sensitive skin, due to the smooth, non-irritating, radiant coverage. It’s no wonder that Allure has recommended Ultra Foundation Pro as one of the best foundations for mature skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUltra Foundation Pro features the same versatile, high-performing formula as Ultra Foundation. Only the packaging is different - a lightweight, unbreakable container designed  for makeup artists' kits and ideal for travel, offering convenience without sacrificing quality.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eBRIDAL ALERT\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eUltra Foundation’s long-lasting finish keeps every bride camera-ready and picture-perfect from “I do” to the last dance. Its oil, heat, and moisture-resistant formula performs flawlessly in hot, humid conditions and even stands up to tears. It’s no wonder Ultra Foundation is celebrated as one of the best foundations for brides of all ages and skin tones. The Hollywood Reporter named it one of the best red-carpet foundations, while Allure praised it as a top choice for mature skin—making it perfect for everyone in the wedding party.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eADJUSTER 411\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eWe’re extremely proud of our adjusters, which are fundamental to our commitment to inclusive beauty. They give makeup artists the tools to effortlessly create and refine shades, ensuring seamless matches for women of all skin tones and skin types. Highly pigmented and remarkably concentrated, a little goes an exceptionally long way.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eZERO MINUS\u003c\/strong\u003e is a pure white shade most often used to lighten fair to medium foundation tones but it also doubles as a highlighter and reverse contour. Apply it before foundation to create a sculpted, lifted look. And for Halloween or creative artistry, it’s a must-have. Mix it with Champagne Ultra Sheer to recreate that True Blood-inspired, luminous, otherworldly complexion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eZERO PLUS\u003c\/strong\u003e is a dark brown red 4 - a rich, complex brown with warm reddish undertones, formulated to deepen or adjust medium to dark olive foundation shades. It’s also an ideal shade for whose with medium rich skin tones, providing depth and balance while maintaining a natural, skin-like finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eZERO PLUS PLUS\u003c\/strong\u003e is a cool ebony - a unique deep blue-brown that stands on its own as a shade for exceptionally rich skin tones. As an adjuster, it adds depth and dimension to deep and deep-dark foundations. When combined with a pinpoint drop of Heat Adjuster, 0++ can be warmed to create an endless range of nuanced, warmer brown shades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eOLIVE\u003c\/strong\u003e is a unique blend of yellow and blue that creates a balanced green tone, neutralizing undertones without dulling the skin’s radiance. This remarkably versatile shade adds depth and harmony to darker Southeast Asian, brown, and many Black skin tones. It’s especially effective at correcting redness in Asian and brown complexions. For Black skin tones, Olive offers the best of both worlds - neutralizing redness while the yellow and blue combination enhances brightness and vitality in the complexion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eMany thanks to the celebrated Emmy-nominated and celebrity makeup artist Fiona Styles, who inspired us to create this singular adjuster. 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This versatile adjuster can revive dull or sallow skin, correct overly yellow foundations, and create a more natural, radiant finish. It also doubles as a unique blush. When applied under foundation, it delivers a soft, delicate “glow-from-within” flush that enhances the complexion with a healthy, youthful radiance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eBLUE\u003c\/strong\u003e cools down foundations that are overly warm or orange-toned, neutralizing excessive yellow or red undertones to better suit cooler skin tones. 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When applied correctly, it significantly increases the longevity of lipstick, keeping the colour true for hours. A favourite among bridal makeup artists, Lip Lock delivers a long-lasting finish that resists fading, smudging and transfer for all-day and night wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003col\u003e\n\u003cli\u003eMOISTURIZE – Lip Lock is naturally drying, so apply it to well-moisturized lips. Use a hydrating formula like Lip Putty beforehand if your lips are dry or chapped for smoother, longer-lasting colour.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003col start=\"2\"\u003e\n\u003cli\u003eAPPLY LIPSTICK – Apply your favourite lipstick generously, overlining with a lip pencil if desired for a fuller look\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003col start=\"3\"\u003e\n\u003cli\u003eBLOT – Gently blot your lips with a tissue to remove any excess lipstick.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003col start=\"4\"\u003e\n\u003cli\u003eAPPLY LIP LOCK – Brush a thin, even layer of Lip Lock over your lipstick for a sealed, transfer-resistant finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003col start=\"5\"\u003e\n\u003cli\u003eALLOW TO DRY – Let the product dry completely. 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Instead, consistent hydration and barrier-protecting balms Like Lip Rx and Lip Putty are recommended for smooth, healthy lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eDON’T OVERAPPLY – A thin layer is sufficient. 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